Avalon residents are reporting unsolicited parcel deliveries as part of a global “brushing” scam. In this scam, unknown senders post low-value items to boost fake online reviews.
Unwanted Deliveries Raise Concerns in Avalon
Residents across Avalon and surrounding suburbs have received unsolicited parcels containing junk items such as socks, soft toys and rags. The deliveries are part of a growing e-commerce scam tactic known as “brushing”, used by dishonest online retailers to manipulate product rankings through fake verified reviews.
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What Is a ‘Brushing’ Scam?
“Brushing” scams involve retailers sending packages to real addresses—often with names and contact information collected online or through data breaches. Once the item is delivered, the scammer can mark the order as “verified” and post fake product reviews under the recipient’s name, helping to falsely boost the seller’s reputation and visibility on online marketplaces.
According to cybercrime expert Simon Smith, the practice is less a security breach and more a deceptive marketing ploy. He warned that it underscores the need for consumers to be cautious about sharing personal data online.
Local Reports on the Northern Beaches
In Avalon, Narrabeen and Newport, residents have posted images of parcels containing unwanted and sometimes soiled goods. One Avalon local, Tamara Sloper-Harding, received a large parcel at her doorstep containing dirty dolls and stuffed animals. Initially, she believed it could have been a charitable donation due to her involvement with a not-for-profit supporting Timor Leste.
Other residents reported receiving socks, plastic helicopter toys, and old fabric. A North Narrabeen woman expressed concern after receiving two such parcels, both with her full name, address and telephone number displayed.
Many packages listed return addresses in Victoria, including Dingley Village, an outer-Melbourne suburb.
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Community Concerns
Residents have voiced concerns, questioning how their information was obtained and the intent behind the unsolicited parcels. Though the items appear harmless, the exposure of personal data without consent has raised privacy concerns among locals.
Northern Beaches Police have confirmed they are aware of the scam and encouraged anyone who receives similar parcels to report the incident to Crime Stoppers. The Scamwatch website also provides guidance on identifying and reporting such scams.
Authorities Urge Vigilance
While the scam does not appear to involve financial fraud or stolen goods, authorities stress that it is a reminder for the public to review how their personal details are stored and shared online. No direct link has been made to theft or broader cybercrime beyond the delivery manipulation tactic.
Published 29-Mar-2025
